1. Song Of Style
Extras: Interior Design, DIY Projects, Personal Reflections.
What She’s About: Aimee Song started out as an Interior Design student at an art college in San Francisco. Her eclectic style got her quickly noticed by her professors and clients, and she immediately flocked to the medium of a blog as a place to express her passion for innovative fashion. Years later, Aimee Song has found her place as a prominent influencer in the Los Angeles fashion + lifestyle scene, and has designed for companies such as New Balance and Anarchy Street, and was even recently named one of Forbes’ “30 Under 30” (a collection of successful entrepreneurs under the age of 30 in the United States). Although it is obvious that Aimee is gifted, she comes off as one of the sweetest and most relatable girls in the style world today. One of my favorite things about her blog is her dedication to women’s empowerment and her love of avocado toasts, which I also share.
Focus: Food. Shocking!
Extras: Those fun videos you can share to your friends timelines on Facebook.
“Will I Gain Any Weight?” Maybe. Founded by Geoff Kutnick and Elie Ayrouth in their Santa Ana basement, Foodbeast has actually grown to be not only a blog, but a huge compilation of food posts from a ton of different sources. Elie and his team still review all editorials submitted and also write their own content- they also bring in outside people from shows like Epic Meal Time and the Food Network to do fun seasonal features, like these pizza roses (which I got to watch them make when I recently visited their kitchen!) My favorite part about Foodbeast is that it doesn’t even require you to leave your house to quench your cravings- they also post menu hacks from restaurant chains all around the country, as well as recipes that you can try at home. I would be lying if I said that I didn’t cancel my reservation to a fancy restaurant multiple times in favor of something I saw on Foodbeast.
3. The Londoner
Extras: Restaurant reviews, style tips, and the best at-home blowout guide you’ll ever get (find it here).
The Selling Point: Amazing photography and endless puns. To be completely honest, Rosie often finds herself in luxe hotels that probably cost around $500 a night- because of her position as a prominent travel writer, she often gets her trips paid for in exchange for an honest review. As a current college student, I don’t read The Londoner to help plan for my low-budget Spring Break euro trip, but I do read it because staring at margaritas overlooking tropical waterfalls in high resolution relaxes me. No, I may not end up there, but I can at least pretend. Sue me. And plus, I may have stolen a few of her punny captions for my Instagram. With 200k followers, she’ll never know- although I did get to meet her at a meet-and-greet in Griffith Park last summer, and her eyes are just as blue in person.
4. Cupcakes and Cashmere
Extras: Motherhood, recipes, DIY projects, and city guides to many of America’s favorite spots.
Is alliteration her only strong suit? Definitely not. I first started reading Emily Schuman’s blog when I was a junior in high school, and she was one of the main reasons why I decided to move from Seattle, Washington, to Los Angeles, California. She embodies what you would expect from her URL- a refined, sophisticated California girl with a killer closet and sweet tooth to boot. Over the years, I’ve watched her life dramatically transform from that of a cosmopolitan it-girl in the LA style world to a married mother with the cutest home nursery that I’ve ever seen. While I’m still in college and years away from building a family of my own, I still love keeping up with her life because she makes becoming a real adult seem pretty stylish.
5. Pigeons & Planes
Extras: Endless editorials, street cred.
More than just fire mixtapes: Pigeons and Planes nails hard-to-get interviews with a huge variety of artists, as well as features music related topics which might be #trending . At first, I liked this blog because it wasn’t Pitchfork. For those of you who know Pitchfork, you might agree with me when I say that I find them to be a little pretentious, and also, Pitchfork has become less of a blog and more of a direct source for PR agencies to channel their clients in to get promoted. Although it takes a little while to get used to the overall layout of the Pigeons and Planes website, you’ll soon to discover that they simply have a LOT of content, and it isn’t focused on simply album reviews. Instead, Pigeons and Planes aims to enlighten readers regarding the music that is currently available, and let them make their own decisions on whether or not they like it. If you want your friends to always hand you the aux cord, I recommend you peruse some of their best free downloads, available each week!
Find the blog here.
Well, it’s time I admit it- my nighttime routine is more like that of a 70 year old than a junior in college (yes, even on Fridays). I often end my night roaming around the web, wine glass in hand, and often find myself on one of the websites I listed above. You have the world at your fingertips (and may not even need to get out from under your comforter).
Happy browsing, and feel free to leave me some cool spots you find in the comments below!